- The Discipline of Content Strategy by Kristina Halvorson
- Content Strategy: The Philosophy of Data by Rachel Lovinger
- Link strategy with audience; particular the interactive elements
- Argue for a holistic approach which draws together the different web design activities together with content.
This neatly highlighted the weakness of over compartmentalising the various web management activities. Activities such as; a discoverability strategy, an IA, a UCD methodology, a CMS, etc, need to be linked and contextualised to be effective. A content strategy could be an approach to this. However, I’m not entirely convinced that creating another formal web discipline, the ‘Content Strategist’ is really helpful or necessary.