Two articles I found advocated a web committee as an important element of effective governance. The organisation I work for used to have a web committee. Apparently this had been successful prior to being disbanded during a restructure a few years ago.
The first article, A tangled web we weaved: Who rules the site? Public affairs, the CIO or both? (Trudy Walsh, Feb 07) noted the emergence of a ‘representative governance structure’, which uses an ‘enterprise wide web council’ to manage areas such as standards, and coordinating and reorganising content;
The second excellent article, Traits of an Effective Web Steering Committee (Jason Burby, Mar 08), points out that ‘stand alone’ web groups encounter problems because for large companies the web now encompasses too many business functions and activities. A Web Steering Committee can be an effective means of balancing the various needs of the company. The committee should be seen as;
"as your board of directors for the Web channel -- senior people with a
strong overall company strategic focus. Its members should help look at
near-term success while also focusing on what's best long-term”
The article also goes on list the “Traits of a Successful, Healthy Web Steering Committee”. This is interesting because I think it covers some of the vital themes which have to be dealt with by effective governance activities. These include:
- Representation from all key groups
- Senior leadership from represented groups
- Methodology for measuring overall site performance
- Process for prioritizing initiatives based on business impact
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